Digital West 2025
- Oct 1, 2025
- 2 min read
Digital Horizons: Behaviours, Marketing, Transformation
ATU School of Business, Department of Enterprise & Technology, are delighted to announce the return of Digital West 2025, taking place on Friday, 10th October 2025, at St. Mary’s Hall, ATU Castlebar.
This year’s theme, Digital Horizons: Behaviours, Marketing, Transformation, will explore how technology continues to reshape industries, consumer behaviour, and the future of marketing.
Digital West has become a key event in the West of Ireland’s business and digital calendar, offering insights, inspiration, and practical learning for businesses, marketers, and innovators navigating the rapidly changing digital landscape. Partnering with iHub ATU, Castlebar Chamber, Data2 Sustain, Mayo LEO and .ie this year, the conference will include more live demos in smaller rooms for participants to ask more questions.
Whether you’re a business leader, marketing professional, entrepreneur, or student, Digital West 2025 offers an unmissable opportunity to gain expert insights, network with peers, and stay ahead of the digital curve. Register now!
Friday, 10th October 2025 9:30 am – 1:30 pm (Registration opens at 8:30 am)
St. Mary’s Hall, ATU Castlebar
MC: Aiden Crowley
Completely free of charge!
Keynote Speakers:
Marie Carr, ATU, Title: AI UX - the user experience of AI.
Caroline Dunlea, CEO Core Optimisation, Title: The Future of Digital.
Danny McCoy, CEO of IBEC Title: The Transformative Power of Digital Innovation
In addition to these thought-provoking talks, Digital West 2025 will feature live, hands-on demos designed to equip attendees with practical digital skills:
Frances O’Donnell and Bernard Goldbach
This micro-learning workshop highlights three live demos: You will explore the power of Meta glasses to run “look and tell me” queries, run Otter for five minutes on screen while spotlighting Ethan Mollick’s Co-Intelligence and Karen Hao’s Empire of AI before taking a peek behind the curtain at how a chatbot can be created with Mindpal and its first use cases.
Sharon Boyle, Chair of the Masters in Digital Media and Marketing program at ATU
Sharon Boyle will lead an interactive session on Harnessing the Power of Your Website, focusing on tools, techniques, and best practices for driving performance online.
Laura Hegarty, Lecturer in Digital Media, Technology and Universal Design for Learning (UDL) at ATU
Will demonstrate Data Visualisation & Decision-making, showcasing how businesses can optimise user journeys and improve visibility through data-driven strategies.
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